Overview

JussTek is a dynamic IT company offering a comprehensive suite of services and innovative products designed to empower businesses in Dubai and beyond. We combine expert knowledge with cutting-edge solutions to drive growth and efficiency for our clients.

Job Summary

We are seeking a highly motivated and results-oriented Digital Marketing Specialist to join our growing team. This role will be crucial in driving awareness, generating leads, and expanding our market presence for our cutting-edge waste management software and hospital management software solutions across the world. The ideal candidate will be a creative and data-driven individual with a strong understanding of digital marketing strategies and a proven track record of success in B2B marketing. You will be responsible for planning, implementing, and optimizing our online marketing campaigns across various digital channels.

Responsibilities

• Manage and optimize all digital marketing channels, including but not limited to:
• Search Engine Optimization (SEO) - On-page, off-page, and technical SEO.
• Search Engine Marketing (SEM) - Planning, managing, and optimizing paid search campaigns (Google Ads, etc.).
• Social Media Marketing (SMM) - Developing engaging content, managing social media presence (LinkedIn, potentially others), running targeted ad campaigns.
• Email Marketing - Creating and managing email marketing campaigns for lead nurturing, product updates, and customer communication.
• Content Marketing - Collaborating on the creation and distribution of valuable content (blog posts, articles, case studies, whitepapers, webinars, infographics) to attract and engage target audiences.
• Website Management - Contributing to website updates, content optimization, and user experience improvements.
• Keyword Research & Analysis – Conduct thorough keyword research and competitive analysis to identify opportunities and trends.
• Campaign Execution – Plan, execute, and measure digital marketing campaigns using relevant analytics tools (Google Analytics, social media analytics, CRM reports).
• Performance Reporting – Track, analyse, and report on the performance of digital marketing campaigns, providing insights and recommendations for optimization and improvement.
• Budget Management – Manage and allocate the digital marketing budget effectively to maximize ROI.
• Trend Monitoring – Stay up-to-date with the latest digital marketing trends, technologies, and best practices, and proactively recommend new strategies and tools.
• Cross-Team Collaboration – Collaborate effectively with sales, product development, and other internal teams to ensure alignment of marketing efforts with business goals.
• Vendor Management – Manage relationships with external vendors and agencies as needed.
• Brand Consistency – Ensure brand consistency across all digital marketing channels.
• Lead Generation – Develop and manage lead generation strategies through various digital channels.
• Industry-Specific Marketing – Understand the specific nuances of marketing B2B software solutions to industries like waste management and healthcare.

Qualification:

• Educational Qualification – Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.
• Experience – Minimum of 2 years of proven experience as a Digital Marketing Specialist, preferably within the B2B software industry.
• Marketing Knowledge – Strong understanding of digital marketing principles, strategies, and best practices.
• Campaign Management – Demonstrable experience in managing and optimizing SEO, SEM (Google Ads certification preferred), SMM, email marketing, and content marketing campaigns.
• Tool Proficiency – Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Google Ads, LinkedIn Campaign Manager, social media management tools, email marketing platforms like Mailchimp, CRM systems).
• Analytical Skills – Excellent analytical and data-driven skills with the ability to interpret data, generate insights, and make data-backed decisions.
• Communication – Strong written and verbal communication skills in English.
• Creativity & Problem Solving – Creative thinking and problem-solving abilities.
• Work Style – Ability to work independently and as part of a team in a fast-paced environment.
• Regional Familiarity – Familiarity with the Dubai and/or GCC market is highly desirable.
• Industry Knowledge – Understanding of the waste management or healthcare industries is a significant advantage.

To Apply:

Interested candidates are invited to submit their CV and a cover letter outlining their relevant experience.   We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.